AI Insights · Timothy · January 2022
Top 5 Maps and Navigation Apps in the UK in Q4 2021
Explore the performance trends of the top 5 Maps and Navigation applications on a unified platform in the UK during Q4 2021, based on Sensor Tower data.
The fourth quarter of 2021 saw varied performance among the top 5 Maps and Navigation applications in the United Kingdom on a unified platform, with some apps experiencing growth in downloads and active users, while others faced declines. Here’s a detailed look at their trends based on data from Sensor Tower.
OS Maps: Explore hiking trails had a consistent performance in terms of weekly downloads, peaking at around 12K in the final week of December. The app’s weekly revenue showed a downward trend from early October, dropping from approximately $103K to around $60K in late November, before recovering to $91K by the end of December. Weekly active users remained relatively stable, fluctuating between 32K and 37K, with a notable increase to 40K in the last week of the quarter.
Circuit Route Planner maintained steady weekly revenue, with a significant spike to approximately $57K in early December. Weekly downloads peaked at around 4.7K in late November, while weekly active users increased from 6.7K in late September to around 8.2K in early December, before tapering off to 6.4K towards the end of December.
TomTom GO Navigation experienced consistent weekly downloads, peaking at around 10K in mid-October. The app’s weekly revenue fluctuated, starting at approximately $20K in late September and seeing a low of around $10K in mid-November, before stabilizing at approximately $14K by the end of December. Weekly active users showed a slight decline from 25K to 23K throughout the quarter.
Navionics® Boating had a relatively stable performance in weekly downloads, maintaining around 500 downloads per week. Weekly revenue saw a downward trend from approximately $9.4K in late September to around $4.5K in late November, before gradually increasing to $7.3K by the end of December. Weekly active users remained consistent, fluctuating between 1.1K and 1.4K throughout the quarter.
CoPilot GPS Navigation saw a gradual decline in weekly downloads from approximately 840 in mid-October to around 380 by the end of December. The app’s weekly revenue showed fluctuations, peaking at around $7.3K in late October, then decreasing to approximately $4.8K in mid-December, before recovering to $6.5K in the final week of the quarter. Weekly active users showed a downward trend from 1.5K in mid-October to around 1K by the end of December.
For more detailed insights, visit Sensor Tower for comprehensive data and analysis on app performance.
